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Partner with the NHLPA
An NHLPA partnership puts your brand alongside the most recognizable athletes in hockey, on the ice and in the culture. Our 750+ members are elite athletes, community leaders, cultural influencers, and global icons with real reach.
From broadcast-ready campaigns to social takeovers and live appearances, we help build player-led activations that turn audience attention into brand momentum. Whether you're launching a product, running a contest, or hosting a marquee event, we help you do it with players at the centre.
Partnering with the NHLPA doesn’t just get you access. It gives you impact.
Our Partners
What We Offer
What We Offer
An NHLPA partnership aligns your brand with the best hockey players in the world – 750+ elite athletes who pride themselves on being community leaders, cultural influencers, and global icons with impactful and measurable reach.
From award-winning broadcast content to social integrations and live appearances, we help build player-led activations that turn audience attention into brand momentum. Whether you're launching a product, running a contest, or hosting a marquee event, we help you do it with players at the forefront.
Partnering with the NHLPA doesn’t just get you access, it creates impact.
The Results
The Results
NHLPA Members – i.e. NHL players - have a diverse global fan base, reaching millions of fans across North America, Europe, and beyond. With an ability to key in on local, regional, national and international markets, the players have actively helped to amplify some of the world’s most recognizable brands through marketing campaigns, brand engagement and grassroots initiatives.
NHL players consistently rank amongst the world’s most recognizable athletes, increasing brand awareness and driving engagement. Let’s team up!
Hear What Our Partners Have to Say
Our partnership with the NHLPA has played a key role in amplifying and reinforcing BODYARMOR’s presence in the sport of hockey over the last year. From engaging player shoots and viral content campaigns to major brand launch events, it’s been incredible to collaborate with the NHLPA to drive awareness for BODYARMOR, build authentic connections with fans, and hydrate the top athletes in the world.”
Tom Gargiulo, CMO
BODYARMOR Sports Nutrition
MassMutual has been a longstanding partner of the NHLPA. We initiated our relationship when we secured NHL rights, eight years ago. Our creative strategy is rooted in contextual relevance and authentic storytelling. Time and again, the NHLPA has enhanced our creative go to market with excellent pairings of NHL stars. We’ve won many awards for the efficacy of this strategy and creative output. We could not do this without such incredible partnership. Beyond the success, the team at the NHLPA are truly excellent people. MassMutual is your #1 fan!"
Kristin Lane
Head of Brand Strategy and Customer Growth at MassMutual
Connect with Us
Want to Partner With The NHLPA?
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