Licensed Products

From trading cards and video games to apparel, collectibles, and beverages, our licensing program connects brands with the influence of NHL players to build products that resonate, sell, and scale. Partnering with the players means aligning your brand with peak performance, pop culture, and credibility.

Explore how our players have helped partners grow, expand into new markets, and stand out on the shelf. Licensing with the NHLPA isn’t just about partnering with the game’s greatest players.